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Snow Jam - January 14 and 15, 2012
The Horseshoe Events team made a stop on the Wilfrid Laurier Campus this past weekend for “Snow Jam” part of their Winter Carnival series.The team loaded up Friday night and made the snowy trek down to Waterloo to make sure there was plenty of setup time before the event got underway. The WLU campus is located in the city of Waterloo, near Guelph and is host to 3 Universities all close to each other so there are lots willing to partake in a rail jam, even though it was a frosty Saturday morning.
The event was sponsored by Capital, Union, Coal, Ashbury, LIB Tech, Nomis, Technine, Stepchild, Vans Snow and Sanction with support from Horseshoe Resort and Redbull with live tunes provided by DJ Dijon.
The open jam saw some familiar faces including the wizard Cam Veenstra giving the WLU girls a treat by making the rail setup look easy by throwing variations of nose press/slide on the double rail setup all day long.
The music was spun by DJ Dijon, a WLU student on top of the RedBullvintage command vehicle while the bundled up RedBull girls were handing out drinks for those looking to warm up any chance they could.
The weather was great although on the cold side – the vibes positive and some familiar faces were around, which is good – you get a better idea who supports grassroots projects and anything we can do to promote the sport of skiing or snowboarding, if even the middle of a parking lot, we’ll be there.
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Crime Stoppers at Horseshoe
Ident day at Horseshoe Resort On Saturday January 7th, skiers and boarders were able to etch a unique identifier into their equipment (a pets name or something only they would know) by equipment provided free of charge by Crime Stoppers. We were able to help protect 70 sets of equipment! (just shy of the record, but that should be broken on their return Feb 20th) Many thanks to the local branch of Crime Stoppers and Mike/Bev Williams for helping keep our customers equipment safe and helping spread awareness about equipment theft.Customers were also treated to the sounds of a 2-day live DJ set. DJ O-God was back again this weekend spinning his signature beats to the crowd. The weather was awesome; nice and sunny with almost spring-like conditions!
Stay tuned to this space as we update what’s happening around the resort this season – Next big thing is the Brad Martin Pipestyle January 28th!
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RIPZONE PRESENTS THE BRAD MARTIN PIPESTYLE AT HORSESHOE RESORT
Ripzone presents the First Annual Brad Martin Pipestyle, taking place at Horseshoe Resort, on Friday and Saturday, January 27th and 28th. The event is organized by 365 Sports in participation with Horseshoe Resort and the Association of Ontario Snowboarders (AOS).Brad Martin is one of Canada’s leading professional snowboarders. An X-Games competitor, with seven National Titles, two Olympic appearances and dozens of podiums on the pro tour over the past decade. He continues to compete on the pro tour and hopes to represent Canada again at the Olympics in Sochi, Russia in 2014.
Brad is recognized as one of the all-time best halfpipe riders in the world which is why he is the perfect ambassador of the launch of this new series of events.
The 'Brad Martin Pipestyle', a 3 Star TTR freestyle snowboard event is geared towards athletes 11 to 20+ years old with the goal of encouraging and testing the all around quality of a rider. The course will be a unique setup with a focus on transitions, rails, wall rides, jumps, step ups and step downs.
Athletes will compete for over $10,000 in cash and prizing and the 'HOUSE OF MARLEY' "Jammin" trick. The event will consist of three categories both male and female; Grom, Junior, and Open.
Pre-registration is highly recommended as spots are limited and will fill up quickly. Online registration opens December 26th on PipeStyle.ca, cost to enter is $40 the day of the event or $35 in advance online.
The 'Brad Martin Pipestyle' is recognized as part of the LTAD and is an avenue towards Olympic and National qualifications.
Spectators are welcome to join in the fun, enjoy the product toss, visit the spectators village and listen to the tunes from the DJ. Don't miss out on the chance to hangout with Brad and his fellow Olympic team mates at the Motts Après Shred Party, being held at the Crazy Horse bar and lounge located in the lodge at 4pm on Saturday.
“To have this unique style of event with different components will definitely be awesome, just like Brad Martin.” Says Jesse Fulton of 365 Sports. “It will test all levels of athletes in many different areas. We included everything that brad rides and loves and the feedback and participation is great.
even the signature 'Blue Jays' cap he always wears from New Era all the way down to the Caesar Party this event is definitely snowboarding and definitely Brad!"
Additional sponsors of the event this year include IS Design, Motts, Icarus Skate and Snow, House of Marley, Launch Energy Gum, SBC Media, PUSH.CA, MY Pakage, Powder Room, Dakine and New Era.
For more information on the event, including registration information, please visit pipestyle.ca
World Snowboard Day at Horseshoe
On Sunday Dec 18th, Horseshoe Resort hosted the 6th Annual World Snowboard Day. With 167 resorts in over 37 countries participating in celebrating the sport of snowboarding. With the name of the game being fun, friends and the simple pleasures of being out on the hill in the winter and taking snowboarding back to its roots of a way to spend time with friends, having laughs and trying new things.
With the atmosphere of Live Djs spinning music, a vendors row with board demos and plenty of industry types to get advice and tips from, everything was set in place for a day of fun. If you happened to be cold or get hungry out on the hill, Vans were kind enough to provide Belgian waffles on a stick to give you fuel and an excuse to talk to other boarders about how much they enjoy snowboarding. 
If you were in the market for a new board, Ride and K2 were on-hill providing demos of their new gear to educate people about their brand and the benefits of riding them. Even if you were happy with your current setup, advice and tools were provided in case they were needed. Capita and Union were our on-hill ambassadors and accompanied by their team with riders Brad Gualey, Matt Bujok, Mark Goodall, and Cam Veenstra.The day saw people strapping up their first set of bindings, to a toddler learning how to glide to professionals and seasoned veterans doing what they do best; talking about and occasionally snowboarding.
We would like to thank everyone who came out and celebrated with us: Capita Snowboards, Union Bindings, Ride Snowboards, K2 Snowboards, Arnette, Vans Snow, DJ O-God and fans of snowboarding. Photos by Stefan Brierley and Connor Dudgeon.
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View a fun video of the Capita and Switch Crews hitting the park this year.
2012 Horseshoe Winter Events – Part 1
With great resort riding comes great events to make an exciting and entertaining season at Horseshoe. We have worked hard to bring some of the most coveted and popular events here this season and have also created a few of our own for you to participate in and take in the atmosphere of these world class events!To start the season we had a successful pre-season rail jam called “Movember Rain” and had a moustache and music themed party up in the Adventure Park! Congratulations to everyone who came out and supported us and we also made a $200 donation to Movember Canada. Check out coverage by Snowboard Canada here.
Next up is World Snowboard Day on December 18th. Come enjoy the sport of snowboarding for your first, or 100th time! Come snowboard with some of the Horseshoe Team members, enjoy some product demos by K2 and Ride as well as Arnette and Vans who will be sharing their love of snowboarding with us. Grab yourself a discover snowboarding lift ticket and some rental gear if you haven’t been out before or hook up with your buddies and enjoy everything that the sport has to offer! More info here.
This leads us into the Holidays that have plenty of things for families and friends to do around the resort. From ski and stay packages, dinner, fireworks and lots of time to explore the winter wonderland that makes us who we are.
The New Year that brings us good tidings and a fresh start will also bring Crime Stoppers along to the resort to help spread awareness and prevention of snow equipment theft – look out for them January 7th. Following that, we have an all-female themed riding clinic called Roxy Ride Days that travels around to different resorts helping spread awareness and skill to the ladies, check out more information here as it becomes available.
Stay tuned for part 2 of the events update as we roll out information on our new Thursday Night weekly series in February, host the only Canadian Stop of the World Rookie Tour and end the season with the 2nd annual Horseshoe Open Ski and Snowboard Festival March 9-10th as we bring this event to new heights and make Horseshoe a premier stop on everyone’s winter schedule!
See you on the hills!
- Horseshoe Events Team
